IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Pandey, Arpita
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) |
|---|---|---|
| 2021 | All for a good cause: a study of placement of cause marketing advertisements in consumer online decision journey | Pandey, Arpita |
| Mar-2016 | Antecedents and consequences of brand equity: a meta analysis | Pandey, Arpita; Sharma, Dheeraj |
| 31-Jan-2023 | Debunking fake ad claims: the moderating role of gender | Banerjee, Somak; Rocereto, Joseph H.; Kwak, Hyokjin; Pandey, Arpita |
| Mar-2016 | E-commerce selling in an emerging economy context | Pandey, Arpita; Sharma, Dheeraj |
| 2020 | Past imperfect or present perfect: How dynamic ranks influence consumer perceptions | Tripathi, Sanjeev; Pandey, Arpita; Jain, Shailendra Pratap |