IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Puzakova, Marina
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) |
|---|---|---|
| 20-Apr-2020 | Going it alone or together: the role of space between products on consumer perceptions of price promotions | Kwak, Hyokjin; Zhang, Yuli; Puzakova, Marina; Moriguchi, Takeshi |
| 30-Mar-2021 | Space between products on display: the impact of interspace on consumer estimation of product size | Zhang, Yuli; Kwak, Hyokjin; Puzakova, Marina; Taylor, Charles R. |
| 26-Oct-2021 | Two’s company, three’s a crowd: the interplay between collective versus solo anthropomorphic brand appeals and gender | Puzakova, Marina; Kwak, Hyokjin |
| 21-Jan-2020 | When distraction may be a good thing: the role of distraction in low-fit brand extension evaluations | Zhang, Yuli; Kwak, Hyokjin; Puzakova, Marina; Taylor, Charles R. |
| 2-Oct-2020 | When the unknown destination comes alive: the detrimental effects of destination anthropomorphism in tourism | Kwak, Hyokjin; Puzakova, Marina; Rocereto, Joseph F.; Moriguchi, Takeshi |