Showing results 1 to 20 of 35
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| Issue Date | Title | Author(s) |
| 7-Sep-2021 | Analysis of direct vs indirect advertising and its effects on consumer perception of the brand | Sulthana, Bismitha; Udayabhanu, Pooja |
| 2018 | Are consumer’s empowered at all? investigating the role of empowerment on packaged food purchases in India | Singh, Asweta Kumari; Adhikary, Sriyanka; B., Sunder Raghavan; Suresh, Surya |
| 2020 | BLAROSE: navigating post-crisis challenges | Jain, Darpan; Saha, Sucharita |
| 2020 | Building brands with instagram story interactions | Bhawsar, Kanishk; Majumdar, Subham |
| 7-Sep-2021 | Cause marketing by FMCG brands and its impact on purchase decision of Indian consumers | Rajguru, Sandeep; Redij, Aayush |
| 19-Dec-2023 | Celebrity co-creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision | Roy, Subhadip; Mishra, Aditya Shankar; Bailey, Ainsworth Anthony |
| 19-Dec-2023 | Celebrity co‐creator or celebrity endorser? Exploringmediating and moderating factors in Marcom decision | Roy, Subhadip; Mishra, Aditya Shankar; Bailey, Ainsworth Anthony |
| 7-Sep-2020 | Celebrity endorsements in destination marketing: a three country investigation | Roy, Subhadip; Dryl, Wioleta; Gil, Lucianade Araujo |
| 2019 | Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers? | Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv |
| 17-May-2022 | The changing portrayal of children in Indian advertisements: a comparative study of the three decades | Roy, Subhadip; Choudhary, Sharuti |
| 12-Jan-2024 | Circular value creation through environmental entrepreneurship initiatives: A case-based exploration | Mohapatra, Subhalaxmi; Roy, Subhadip; Upadhyay, Arvind; Kumar, Anil |
| 22-Sep-2020 | Construction, validation and generalization of SERVSTRESS: a measure for service induced customer stress | Roy, Subhadip; Jain, Varsha |
| Jun-2019 | Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India | Jain, Varsha; Merchant, Altaf; Roy, Subhadip; Ford, John B. |
| 2020 | Digital marketing in food industry | Garg, Abhishek; Prakash, Sneha K. |
| 2020 | Effectiveness of branded content as a marketing communications concept | Phuntsok, Ngawang; Pandey, Shivkar |
| 2020 | Exploring consumer behaviour on digital space related to ad fatigue and banner blindness | Rohilla, Kartik; Mohanta, Arnab |
| Feb-2023 | Exploring the culture-creativity-innovation triad in the handicraft industry using an interpretive approach | Roy, Subhadip; Mohapatra, Subhalaxmi |
| 2019 | Frugal innovation in rural India | Priyanka; Kumar, Devesh |
| 2023 | ‘Gaining clarity on ambiguity’: vague versus precise temporal framing in marketing communications | Sekhri, Sukriti |
| 6-Jul-2022 | I “showroom” but “webroom” too: investigating cross-shopping behaviour in a developing nation | Roy, Subhadip; Sharma, Kirti; Choudhary, Sharuti |
