Browsing by Author Sharma, Dheeraj

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Issue DateTitleAuthor(s)
28-Jan-2015All you need to know about overseas studies and job opportunitiesSharma, Dheeraj
2016Analysis of the lingering effect of Cause Related Marketing (CRM) on the consumer perception on the brand following the withdrawal of the CRM campaign in the emerging market contextL., Kishore Khanna; C., Kuralarasan K.
2016Analyzing effect of negative publicity on brand equity of Maggi and understanding the impediments ahead of its comebackKhan, Ashar Ahmad; Siddharth, Jyotsna
2016Analyzing marketing mix to relate the consumers' behavior and beliefs for high involvement goodsPriya, Parusharouthu Krishna; Zunke, Saurabh; Mitra, Aniruddha
27-Sep-2012Analyzing the effectiveness of product placement in Media – Indian contextDas, Abhishek; Yadav, Narendra Singh; Malode, Sanjay
6-Sep-2014Analyzing the impact of hosting U17 football world cup in 2017 on popularity and growth of Indian footballAbishek, Shakya; Farhan, Mohd
Mar-2016Antecedents and consequences of brand equity: a meta analysisPandey, Arpita; Sharma, Dheeraj
5-Apr-2016Antecedents and consequences of product innovation: a meta-analytic reviewMandal, Sudipta; Sharma, Dheeraj
2013Antecedents and outcomes of logistics service quality in emerging marketsU., Ajai; G., Aravind; Kumar, Aswin
2014Business to business marketing: a South-Asian Perspective(11th edition)Hutt, M.D; Sharma, Dheeraj; Speh, T.W.
10-Sep-2015Can we monetise every act of service?Sharma, Dheeraj
2016Case Study on the Pro Kabaddi league and the U Mumba TeamAshish, Anamika; Jude, Monteiro Ryan; Raj, Mukund Mohan
7-Sep-2014Choice overload in the bottom of the pyramidAhmed, Tanzeel; Sarkar, Maithily; Babar, Ashitosh
2014Comparative study of marketing strategy of sports leagueHari Krishna, B.R.
2015Consumer behavior: a managerial perspectiveSharma, Dheeraj; Sheth, Jagdish; Mittal, Banwari
2014Consumers' need for uniqueness: a cross-cultural validationSharma, Dheeraj; Varsha, Verma
Mar-2016Consumers’ expectations of sales events: how satisfied are consumer with shopping during sales events?Borna, Shaheen; Sharma, Dheeraj
2018Determinants of conflict in channel relationships: a meta-analytic reviewSharma, Dheeraj; Parida, Biswajita
2016Developing a framework for managers to aid the decision of event sponsorshipJain, Dishi; Kumar, R Bharat; Singh, Vidushi
2016Differentiation strategies for e-commerce companies: Brick & Mortar stores versus one-day deliveryKoushik, Das; Bansal, Raghav; Sanjeev, Malladi