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Issue Date | Title | Author(s) |
28-Jan-2015 | All you need to know about overseas studies and job opportunities | Sharma, Dheeraj |
2016 | Analysis of the lingering effect of Cause Related Marketing (CRM) on the consumer perception on the brand following the withdrawal of the CRM campaign in the emerging market context | L., Kishore Khanna; C., Kuralarasan K. |
2016 | Analyzing effect of negative publicity on brand equity of Maggi and understanding the impediments ahead of its comeback | Khan, Ashar Ahmad; Siddharth, Jyotsna |
2016 | Analyzing marketing mix to relate the consumers' behavior and beliefs for high involvement goods | Priya, Parusharouthu Krishna; Zunke, Saurabh; Mitra, Aniruddha |
27-Sep-2012 | Analyzing the effectiveness of product placement in Media – Indian context | Das, Abhishek; Yadav, Narendra Singh; Malode, Sanjay |
6-Sep-2014 | Analyzing the impact of hosting U17 football world cup in 2017 on popularity and growth of Indian football | Abishek, Shakya; Farhan, Mohd |
Mar-2016 | Antecedents and consequences of brand equity: a meta analysis | Pandey, Arpita; Sharma, Dheeraj |
5-Apr-2016 | Antecedents and consequences of product innovation: a meta-analytic review | Mandal, Sudipta; Sharma, Dheeraj |
2013 | Antecedents and outcomes of logistics service quality in emerging markets | U., Ajai; G., Aravind; Kumar, Aswin |
2014 | Business to business marketing: a South-Asian Perspective(11th edition) | Hutt, M.D; Sharma, Dheeraj; Speh, T.W. |
10-Sep-2015 | Can we monetise every act of service? | Sharma, Dheeraj |
2016 | Case Study on the Pro Kabaddi league and the U Mumba Team | Ashish, Anamika; Jude, Monteiro Ryan; Raj, Mukund Mohan |
7-Sep-2014 | Choice overload in the bottom of the pyramid | Ahmed, Tanzeel; Sarkar, Maithily; Babar, Ashitosh |
2014 | Comparative study of marketing strategy of sports league | Hari Krishna, B.R. |
2015 | Consumer behavior: a managerial perspective | Sharma, Dheeraj; Sheth, Jagdish; Mittal, Banwari |
2014 | Consumers' need for uniqueness: a cross-cultural validation | Sharma, Dheeraj; Varsha, Verma |
Mar-2016 | Consumers’ expectations of sales events: how satisfied are consumer with shopping during sales events? | Borna, Shaheen; Sharma, Dheeraj |
2018 | Determinants of conflict in channel relationships: a meta-analytic review | Sharma, Dheeraj; Parida, Biswajita |
2016 | Developing a framework for managers to aid the decision of event sponsorship | Jain, Dishi; Kumar, R Bharat; Singh, Vidushi |
2016 | Differentiation strategies for e-commerce companies: Brick & Mortar stores versus one-day delivery | Koushik, Das; Bansal, Raghav; Sanjeev, Malladi |