IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Singh, Abhinav
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 14-Dec-2021 | Analyzing the shift of positioning owing to technology adoption in product/service by traditional industries and its impact on customer perceptions | Singh, Abhinav; Sharma, Ahsaas |
| 7-Sep-2021 | Modelling the impact of meme based based marketing on a company's online customer engagement relative to traditional social media marketing methods | Singh, Abhinav; Sharma, Ahsaas |