IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Sinha, P. K.
Showing results 1 to 9 of 9
| Issue Date | Title | Author(s) |
| 2002 | Brand extension - a case of Vadilal | Raychaudhuri, Dronodeb; Lad, Suyash |
| 26-Nov-2013 | Broadening the concept of sustainability and measuring its impact on firm’s performance | Kumar, Bipul; Sinha, P. K.; Shukla, P. R.; Abhishek |
| 2004 | Evolution of advertisements in a dynamic environment: a case study of soft drinks | Bhor, Pratik Kumar; Prmanick, Sanjukta |
| 2007 | Exploring the feasibility of online/telephone retailing of FMCG products in India | Praveen, Alok; Arya, Priyambhu |
| 2013 | Impact of perceived overqualification on salesperson performance | Basant, Purohit |
| 2014 | Marketing of bollywood movies in US and UK markets | Kumar, Ajay; Rajesh, Krishnan; Bhivagaje, Prathik |
| 2003 | Strategy for Walmart to enter in Indian retail market | Ambekar, Amit |
| 2014 | Targated promotions for loyality in Indian organized retail effectiveness, consumer perception and negative impact | Chaudhari, Prathamesh; Patil, Sayali; Sengupta, Sourav |
| 2003 | To analyze the choice & suitability of single ("Click" or "Brick") or multiple ("Click") & ("Brick") retailaing formats | Kamthan, Nishith; Kumar, Abhinav |
