IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Sreekumar, Arun
Showing results 1 to 6 of 6
| Issue Date | Title | Author(s) |
| 11-Jul-2024 | Addressing difficulties with abstract thinking for low-literate, low-income consumers through marketplace literacy: a bottom-up approach to consumer and marketing education | Viswanathan, Madhu; Jaikumar, Saravana; Sreekumar, Arun; Dutta, Shantanu; Duhachek, Adam |
| 17-Apr-2024 | Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy | Viswanathan, Madhu; Sreekumar, Arun; Sridharan, Srinivas; Sinha, Gaurav R. |
| 14-Dec-2021 | Designing brand names for bop segment in India | Chitodkar, Sarvesh; Sarkar, Shreyasee |
| 5-Dec-2024 | A field experiment on marketplace literacy and self-help group membership in subsistence marketplaces | Viswanathan, Madhu; Sreekumar, Arun; Jaikumar, Saravana; Dutta, Shantanu |
| 10-Feb-2021 | Marketplace literacy as a pathway to a better world: evidence from field experiments in low-access subsistence marketplaces | Viswanathan, Madhubalan; Umashankar, Nita; Sreekumar, Arun; Goreczny, Ashley |
| 16-May-2023 | Shining the spotlight on marketplace rituals: a review and research agenda | Sreekumar, Arun; Alfonso Arias, Robert; Otnes, Cele C.; Tuncay Zayer, Linda |
