Browsing by Author Sridharan, Srinivas
Showing results 1 to 1 of 1
Issue Date | Title | Author(s) |
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17-Apr-2024 | Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy | Viswanathan, Madhu; Sreekumar, Arun; Sridharan, Srinivas; Sinha, Gaurav R. |