Browsing by Author Srivastava, Arpita

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Showing results 1 to 4 of 4
Issue DateTitleAuthor(s)
2-Sep-2010Dettol: Managing Brand ExtensionsJaiswal, Anand Kumar; Srivastava, Arpita; Kothari, Dhwani
6-Sep-2010Dettol: Marketing Research for Understanding Consumer Evaluations of Brand ExtensionsJaiswal, Anand Kumar; Srivastava, Arpita
6-Sep-2010Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions (Case and Teaching Note)Jaiswal, Anand Kumar; Srivastava, Arpita
6-Sep-2010Note on Brand ExtensionsJaiswal, Anand Kumar; Srivastava, Arpita; Kothari, Dhwani