IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Varsha, Verma
Showing results 1 to 6 of 6
| Issue Date | Title | Author(s) |
|---|---|---|
| 2014 | Consumers' need for uniqueness: a cross-cultural validation | Sharma, Dheeraj; Varsha, Verma |
| 2016 | Does relationship marketing matter in online retailing? a meta-analytic approach | Varsha, Verma; Sharma, Dheeraj; Jagdish, Sheth |
| 2014 | Lance Armstrong and Livestrong foundation: rising again after the fall | Sharma, Dheeraj; Varsha, Verma |
| 2014 | Language abstraction in marketing communication: online reviews of product failure context | Varsha, Verma |
| 2014 | Psychological and economic considerations of rewards programs | Sharma, Dheeraj; Varsha, Verma |
| 2014 | Relationship marketing in online retailing - a meta-analytic approach | Varsha, Verma; Sharma, Dheeraj |