Showing results 1 to 20 of 27
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| Issue Date | Title | Author(s) |
| 2019 | 3J the bright side of darkness: the effect of ambient lighting on information search behavior | Tomar, Nitisha; Vijayalakshmi, Akshaya |
| 2018 | Children’s media socialisation: parental concerns and mediation in Ira | Vijayalakshmi, Akshaya; Kordrostami, Melika; Laczniak, Russell N. |
| 2017 | Comparative study of promotional activities of men’s and women’s sports in India | Varshney, Shubham; Singh, Himanshu; Sagar, Gaurav |
| 2024 | Do price promotions lead to lost customers? the impact of perceived control, psychological ownership, and psychological distance on promotional credit | Raghuram, R |
| 30-Mar-2022 | Domestic workers and sexual harassment in India: examining preferred response strategies | Vijayalakshmi, Akshaya; Dev, Pritha; Kulkarni, Vaibhavi |
| 24-Sep-2021 | Essays on consumers’ responses to retail promotions | Kumari, Rashmi |
| 30-Jun-2020 | Evaluating adolescents’ responses to internet ads: role of ad skepticism, internet literacy, and parental mediation | Vijayalakshmi, Akshaya; Lin, Meng-Hsien Jenny; Laczniak, Russell N |
| 2017 | Evaluating effects of traditional and nontraditional advertisements on children | Raghuvanshi, Sukrit Singh; Sugla, Tanvi |
| 2018 | Fairness in franchisor–franchisee relationship: an integrative perspective | Vijayalakshmi, Akshaya; Shaikh, Ateeque; Sharma, Dheeraj; Yadav, Rama Shankar |
| 2020 | Food tech industry: a comprehensive demand-side and supply-side analysis | Sanwaria, Abhishek; Kedia, Nikhil |
| 2020 | Green consumption behavior in Indian cosmetics industry | Vyshnavi, Vaddi Veda; Avinash, Vankodoth |
| 2020 | Impact of advertisements on gender bias | Manasi, Susarla; Singh, Vamika |
| 2017 | The impact of perceived temperature on responses to Psa Ads | Vijayalakshmi, Akshaya; Lin, Meng-Hsien; Kordrostami, Melika |
| 2020 | Impact of women-related CSR initiatives on the consumer perception and brand reputation of the company | Patil, Shirin Sachin |
| 30-Jul-2021 | Individual choice decisions for joint consumption in close relationships: the roles of attachment security and relationship power | Kumar, Atul |
| 2018 | Managing children's internet advertising experiences: parental preferences for regulation | Vijayalakshmi, Akshaya; Lin, Meng‐Hsien (Jenny); Laczniak, Russell N. |
| 2020 | The musical side of advertisements | R., Rakesh; Nitin, Sinai Salgaocar Shashwat |
| 9-Apr-2020 | No lockdown for abuse | Vijayalakshmi, Akshaya; Dev, Pritha |
| 27-Nov-2022 | One-click at a time: empowering mothers for their adolescent children's educational expenditures through social media usage | Vijayalakshmi, Akshaya; Lin, Meng-Hsien (Jenny) |
| 27-Nov-2022 | One-click at a time: Empowering mothers for their adolescent children's educational expenditures through social media usage | Vijayalakshmi, Akshaya; Lin, Meng-Hsien (Jenny) |
