IIMA Institutional Repository: Browsing IIMA Institutional Repository

IIMA Institutional Repository

This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.

Browsing by Author Vyas, Preeta H.

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Issue Date	Title	Author(s)
27-Aug-2010	Bingo Brands - Price Sensitivity Study (C): Data Analysis	Jain, Abhinandan K.; Raghuram, G.; Vyas, Preeta H.
19-Aug-2010	Britannia Khao World Cup Jao (A)	Vyas, Preeta H.; Kureshi, Sonal
19-Aug-2010	Britannia Khao World Cup Jao (B)	Vyas, Preeta H.; Kureshi, Sonal
15-Jan-2010	Case analysis on makemytrip.com	Vyas, Preeta H.; Sinha, Piyush Kumar
19-Jul-2003	The challenge of net based promotions	Kureshi, Sonal; Vyas, Preeta H.
20-Aug-2010	Core Healthcare Limited (A)	Vyas, Preeta H.; Jain, Abhinandan K.; Chhokar, Jagdeep S.
20-Aug-2010	Core Healthcare Limited (B)	Vyas, Preeta H.; Jain, Abhinandan K.; Chhokar, Jagdeep S.
7-Sep-2010	Emami's Fair and Handsome Fairness Cream	Sahoo, Debajani; Vyas, Preeta H.
7-Sep-2010	Emami's Fair and Handsome Fairness Cream (Teaching Note)	Sahoo, Debajani; Vyas, Preeta H.
14-Dec-2009	Incentive outlay rations in fast moving consumer goods sector in India	Vyas, Preeta H.
4-Sep-2009	Incentive Outlay Ratios in Fast Moving Consumer Goods Sector in India	Vyas, Preeta H.
28-Oct-2005	Incentive outlay ratios in fast moving consumer goods sector in India	Vyas, Preeta H.
9-Aug-2010	Indus Valley Basmati Rice (A)	Jain, Abhinandan K.; Vyas, Preeta H.
13-Sep-2010	Jeevika: Livelihood Security Project	Vyas, Preeta H.
25-Jul-2009	Loyalty Programme Applications in Indian Service Industry	Sahoo, Debajani; Vyas, Preeta H.
2008	Loyalty Programmes: Practices, Avenues and Challenges	Vyas, Preeta H.; Sinha, Piyush Kumar
7-Sep-2010	Marketing Communication in Crisis of Nokia's Recall of Batteries	Daswani, Arzoo; Vyas, Preeta H.
9-May-2011	Marketing Communication in Crisis of Nokia's Recall of Batteries. (Teaching Note)	Vyas, Preeta H.
9-Aug-2010	Maruti Udyog Limited	Jain, Abhinandan K.; Vyas, Preeta H.
28-Oct-2005	Measuring consumer preferences for sales promotion schemes in FMCG sector in an emerging market: India	Vyas, Preeta H.

Showing results 1 to 20 of 34 next >