IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Consumer Behaviour
Showing results 1 to 14 of 14
| Issue Date | Title | Author(s) |
| 1997 | Effect of tangible and intangible services on consumer behavior in a retailing environment: a case of supermarket | Chandola, Yatish; Batra, Girish |
| Feb-2001 | Food retailing in India and a strategy for the entry of foodworld in Ahmedabad | Roy, Arnab; Sharma, Shishir |
| 2016 | Impact of Overlapping Price Ranges on Psychological Price Perception: Revisiting The Range Theory of Pricing | Jaikumar, Saravana |
| 2013 | Impact of Perceived Bases of Power of Brand on Consumers’ Behaviour and Attitude in a Brand-Consumer Relationship Context | Raj, Roopika |
| 2015 | Indian consumer style inventory and its role in predicting Indian mall patronage intention | Singh, Devinder Pal; Sharma, Dheeraj |
| 2013 | Measuring Consumer spirituality through a valid scale | Narang, Ritu |
| 2015 | The myth of consumer sovereignty: an exploratory study | Jerome J, Tobacyk; Sharma, Dheeraj |
| 10-Mar-1998 | Retailing of food products through supermarket: opportunities and constraints | Gupta, Sneha |
| Feb-1998 | Study of consumer behaviour for branded wheat flour | Sharma, Rajeev |
| 2015 | A study on Consumer Decision making towards organised and unorganised retailing in Mumbai City | Mehta, Indu |
| 1999 | A study on the determinants of consumer dissatisfaction | Nair, V. N. Madhusoodanan |
| 6-Aug-2010 | Theory of Consumer Behaviour and the Demand Function | Gupta, G. S. |
| 7-Sep-2021 | Understanding the Indian consumer behaviour and developing a communication strategy to minimize the existing stigma towards adult diapers | Reddy, Varakantham Hemanth; R, Karthikeyan |
| 12-Mar-2010 | Using personality traits to explain consumer behaviour: an experical examination | Dholakia, Ruby Roy |
