Browsing by Subject Consumer behavior

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Showing results 1 to 17 of 17
Issue DateTitleAuthor(s)
2019Affordable luxury: perceptionsJhunjhunwala, Avantika; Patil, Disha
7-Sep-2021Analysing consumer purchase behaviour in response to product packagingBashal, Manoram; Roy, Rajashi
2016Analyzing marketing mix to relate the consumers' behavior and beliefs for high involvement goodsPriya, Parusharouthu Krishna; Zunke, Saurabh; Mitra, Aniruddha
7-Sep-2021Analyzing the impact of digital marketing on consumer behavior related to frozen food products using data analytics toolsBehera, Dibyani; Jain, Rajat; Singh, Samarpan
7-Sep-2021Country wide animosity for foreign goods: an exploratory studyBarua, Deepika; Mondal, Shuktisindhu
2020Digital marketing in food industryGarg, Abhishek; Prakash, Sneha K.
2023Essays on banking and fintech in IndiaYadav, Varun
1-Sep-2022Evolving consumer behavior with the advent of metaverseDaniel, Christopher Vijay; Kadhane, Kamini; Bhargava, Bhavesh
1-Sep-2022EVOLVING CONSUMER BEHAVIOR WITH THE ADVENT OF METAVERSEDaniel, Christopher Vijay; Kadhane, Kamini; Bhargava, Bhavesh
14-Dec-2021Impact of Anti-Covid Policies on Consumer Behavior in the Premium Hotel IndustrySingh, Nikita; Singhvi, Rachhit Kumar
21-Mar-2022Impact of COVID-19 on Education as a ServiceSahay, Archit; Singh, Gurpreet
2020Product return in e-commerce: examining the marketing contingencies for emerging marketsTiwari, Aarushi; Maurya, Vineet
2016Psychographic segmentation of customers in time bound and unit bound online flash salesBatra, Anirudh; Ruchandani, Avinash; Kanodia, Shelly
1993Rural consumer buying behaviour for consumer non durable branded goodsMonika.; Arya, Ved Prakash.
2016Studying consumer behavior on early delivery of online goodsDeka, Ankur; Sirisha, Darshanam; Chandra, Vadde Rajeev
2023Through the e-looking glass: three essays on influencer marketing, self-discrepancies and consumer behaviorShehzala
2020Utilization of digital marketing in the FMCG sectorPhuntsok, Ngawang; Patidar, Rahul