Browsing by Subject Consumer behaviour

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Issue DateTitleAuthor(s)
2020Analysis and comparison of petcare in Indian markets and developed marketsSrinivas, Vivek
2015Consumer behavior: a managerial perspectiveSharma, Dheeraj; Sheth, Jagdish; Mittal, Banwari
7-Jul-2016Consumer behaviour (2016) (End term examination)-
21-Mar-2022Consumer Behaviour in MBA entrence Exam PreparationSareen, Dhruva; Sahoo, Pratikshya
1998Consumer evaluation of brand extensions: the process, and moderating role of involvementGanapathy, Shobha
7-Sep-2021Consumer perception and behaviour to privacy policy on whatsApp and other appsDave, Manya; Singhal, Tanmay
24-Sep-2021Essays on consumers’ responses to retail promotionsKumari, Rashmi
2023Essays on the elements of consumer journeys in retailingAkella, Laxminarayana Yashaswy
7-Aug-2023Evolution of brand messaging by businesses due to Covid-19Rajesh, Shah Akshat; Mittal, Khanak
2020Exploring consumer behaviour on digital space related to ad fatigue and banner blindnessRohilla, Kartik; Mohanta, Arnab
2020Factors influencing consumers to switch purchases between online and offline platformsKaur, Jasleen; Gupta, Raghav
14-Aug-2023Furniture marketing in metaverse eraDas, Arkadip; Singh, Swati
9-Aug-2023Health tech in India: an overviewPandey, Anshu; Singh, Shweta
21-Aug-2009Hedonism and Culture: Impact on Shopper BehaviourKaul, Subhashini
21-Aug-2009Identities and Store Image Formation: A Study of Retail Consumer Store Choice BehaviourKaul, Subhashini
7-Sep-2021Impact of social media influencers on consumer behaviourK, Amritha; S, Prabu
2017The influence and interaction of online store brand and product brand on pre-purchase and post-purchase consumer behaviourKumar K., Jithesh
16-Aug-2023Investigating the extent of negative celebrity endorsement or image perception on consumers’ purchase intentionJain, Ankur; Reshamwala, Rutvik
1995Lifestyles and attitudes of rural consumers with implications for marketersVasudeven, Vandana; Kanyal, Vikrant
2016Modelling consumer behavior in a connected worldGokhale, Aditya; Bansal, Ayush