IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Consumer
Showing results 12 to 19 of 19
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2013 | Impact of consumer social responsibility and brand social responsibility image on brand loyalty | Mishra, H. G.; Singh, Sarabjot; Koul, Surabhi; Sinha, Piyush Kumar |
| 2014 | Impact of consumer social responsibility and brand social responsibility image on brand loyalty | Sinha, Piyush Kumar; Mishra, Hari Govind; Singh, Sarabjot |
| Mar-2016 | Intention to participate in cause related marketing: influence of cause | Kureshi, Sonal; Thomas, Sujo |
| 1993 | Joint family influence on consumer decision making: a study of the role of extended family members in the decision making process | Bal, Deepika C.; Velamuri, Sharada |
| 27-Nov-2017 | Online Infomediary for One-of-a-Kind Services | Sinha, Atanu |
| 2018 | A report on viability study of personal styling as a business | Arzoo; Taatya, Anchal |
| 18-Mar-2010 | Some aspects of the structure of consumer demand for foodgrains in India | George, P. S. |
| 21-Aug-2009 | ‘The Value-Congruity Relationship Model’ | Kaul, Subhashini; Khokle, Pradyumana; Koshy, Abraham |