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http://hdl.handle.net/11718/10024| Title: | Reconciling Dichotomies in marketing theory and practice |
| Authors: | Jha-Dang, Priya Koshy, Abraham |
| Keywords: | Marketing;Reconciliation |
| Issue Date: | 27-Oct-2005 |
| Description: | Jha-Dang, Priya and Koshy, Abraham (June 2005) Reconciling Dichtomies in marketing theory and practice ,IIM-B, Management Review, Vol. 17(2), Pp. 109-14 |
| URI: | http://hdl.handle.net/11718/10024 |
| Appears in Collections: | Journal Articles |
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