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http://hdl.handle.net/11718/10024Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Jha-Dang, Priya | |
| dc.contributor.author | Koshy, Abraham | |
| dc.date.accessioned | 2010-10-27T08:50:34Z | |
| dc.date.available | 2010-10-27T08:50:34Z | |
| dc.date.copyright | 2005 | |
| dc.date.issued | 2005-10-27T08:50:34Z | |
| dc.identifier.uri | http://hdl.handle.net/11718/10024 | |
| dc.description | Jha-Dang, Priya and Koshy, Abraham (June 2005) Reconciling Dichtomies in marketing theory and practice ,IIM-B, Management Review, Vol. 17(2), Pp. 109-14 | en |
| dc.language.iso | en | en |
| dc.subject | Marketing | en |
| dc.subject | Reconciliation | en |
| dc.title | Reconciling Dichotomies in marketing theory and practice | en |
| dc.type | Article | en |
| Appears in Collections: | Journal Articles | |
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