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http://hdl.handle.net/11718/10026| Title: | An empirical analysis of different types of consumer promotions in Indian market |
| Authors: | Jha-Dang, Priya Koshy, Abraham Sharma, Dinesh |
| Keywords: | Empirical Analysis;Consumer Promotions;Indian Market |
| Issue Date: | 27-Oct-2005 |
| Abstract: | An empirical analysis of different types of consumer promotions in Indian market place from 1996 to 2003. The different promotions include free gift offers, price offs, extra product offers, exchange offers, buy-more-and-save offers, contests and sweepstakes. The most frequently launched promotion is the free gift offer followed by the sweepstake offer and extra product offer. Some differences in trends are found across FMCG, Consumer Durable and Service sectors. A detailed description of each type of promotion is provided in order to highlight the different incentives offered by such promotions. |
| Description: | Asian Journal of Marketing, Vol. 11, No. 1, (2005), pp. 104-22 |
| URI: | http://hdl.handle.net/11718/10026 |
| Appears in Collections: | Journal Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Anempiricalview.pdf Restricted Access | 167.74 kB | Adobe PDF | View/Open Request a copy |
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