An empirical analysis of different types of consumer promotions in Indian market

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DC Field	Value	Language
dc.contributor.author	Jha-Dang, Priya
dc.contributor.author	Koshy, Abraham
dc.contributor.author	Sharma, Dinesh
dc.date.accessioned	2010-10-27T09:06:21Z
dc.date.available	2005-10-27T09:06:21Z
dc.date.copyright	2005
dc.date.issued	2005-10-27T09:06:21Z
dc.identifier.uri	http://hdl.handle.net/11718/10026
dc.description	Asian Journal of Marketing, Vol. 11, No. 1, (2005), pp. 104-22	en
dc.description.abstract	An empirical analysis of different types of consumer promotions in Indian market place from 1996 to 2003. The different promotions include free gift offers, price offs, extra product offers, exchange offers, buy-more-and-save offers, contests and sweepstakes. The most frequently launched promotion is the free gift offer followed by the sweepstake offer and extra product offer. Some differences in trends are found across FMCG, Consumer Durable and Service sectors. A detailed description of each type of promotion is provided in order to highlight the different incentives offered by such promotions.
dc.language.iso	en	en
dc.subject	Empirical Analysis	en
dc.subject	Consumer Promotions	en
dc.subject	Indian Market	en
dc.title	An empirical analysis of different types of consumer promotions in Indian market	en
dc.type	Article	en
Appears in Collections:	Journal Articles

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