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http://hdl.handle.net/11718/10037| Title: | International marketing strategies in India: an application of mixed method investigation |
| Authors: | Oburai, Prathap Baker, Michael J. |
| Keywords: | International;Marketing;Business Sectors |
| Issue Date: | 27-Oct-2005 |
| Abstract: | Internationalization drives and export orientation are prominent in the organizational strategies of a number of leading Indian firms and multinationals located in India. This is a significant indicator of the growing competitiveness of firms, industries, and the nation. This paper examines the sources of competitive advantage in a few selected sectors and firms and explores the internationalization possibilities and potential. |
| Description: | Vikalpa: The Journal for Decision Makers, Vol. 30, No. 4, (October-December, 2005), pp. 11-24 |
| URI: | http://hdl.handle.net/11718/10037 |
| Appears in Collections: | Journal Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Int_Marketing_Strategies.pdf Restricted Access | 177.58 kB | Adobe PDF | View/Open Request a copy |
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