International marketing strategies in India: an application of mixed method investigation

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DC Field	Value	Language
dc.contributor.author	Oburai, Prathap
dc.contributor.author	Baker, Michael J.
dc.date.accessioned	2010-10-27T11:40:29Z
dc.date.available	2005-10-27T11:40:29Z
dc.date.copyright	2005
dc.date.issued	2005-10-27T11:40:29Z
dc.identifier.uri	http://hdl.handle.net/11718/10037
dc.description	Vikalpa: The Journal for Decision Makers, Vol. 30, No. 4, (October-December, 2005), pp. 11-24	en
dc.description.abstract	Internationalization drives and export orientation are prominent in the organizational strategies of a number of leading Indian firms and multinationals located in India. This is a significant indicator of the growing competitiveness of firms, industries, and the nation. This paper examines the sources of competitive advantage in a few selected sectors and firms and explores the internationalization possibilities and potential.
dc.language.iso	en	en
dc.subject	International	en
dc.subject	Marketing	en
dc.subject	Business Sectors	en
dc.title	International marketing strategies in India: an application of mixed method investigation	en
dc.type	Article	en
Appears in Collections:	Journal Articles

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