Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/10037
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dc.contributor.authorOburai, Prathap
dc.contributor.authorBaker, Michael J.
dc.date.accessioned2010-10-27T11:40:29Z
dc.date.available2005-10-27T11:40:29Z
dc.date.copyright2005
dc.date.issued2005-10-27T11:40:29Z
dc.identifier.urihttp://hdl.handle.net/11718/10037
dc.descriptionVikalpa: The Journal for Decision Makers, Vol. 30, No. 4, (October-December, 2005), pp. 11-24en
dc.description.abstractInternationalization drives and export orientation are prominent in the organizational strategies of a number of leading Indian firms and multinationals located in India. This is a significant indicator of the growing competitiveness of firms, industries, and the nation. This paper examines the sources of competitive advantage in a few selected sectors and firms and explores the internationalization possibilities and potential.
dc.language.isoenen
dc.subjectInternationalen
dc.subjectMarketingen
dc.subjectBusiness Sectorsen
dc.titleInternational marketing strategies in India: an application of mixed method investigationen
dc.typeArticleen
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