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http://hdl.handle.net/11718/10066| Title: | Measuring consumer preferences for sales promotion schemes in FMCG sector in an emerging market: India |
| Authors: | Vyas, Preeta H. |
| Keywords: | Marketing;Consumers Preferences;Fast Moving Consumer Goods (FMCG) |
| Issue Date: | 28-Oct-2005 |
| Description: | Vyas, Preeta H.(December 2005) Measuring consumer preferences for sales promotion schemes in FMCG sector in an emerging market: India, The Journal of American Academy of Business, Cambridge, |
| URI: | http://hdl.handle.net/11718/10066 |
| Appears in Collections: | Journal Articles |
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