IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/10066Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Vyas, Preeta H. | |
| dc.date.accessioned | 2010-10-28T10:11:51Z | |
| dc.date.available | 2005-10-28T10:11:51Z | |
| dc.date.copyright | 2005 | |
| dc.date.issued | 2005-10-28T10:11:51Z | |
| dc.identifier.uri | http://hdl.handle.net/11718/10066 | |
| dc.description | Vyas, Preeta H.(December 2005) Measuring consumer preferences for sales promotion schemes in FMCG sector in an emerging market: India, The Journal of American Academy of Business, Cambridge, | en |
| dc.language.iso | en | en |
| dc.subject | Marketing | en |
| dc.subject | Consumers Preferences | en |
| dc.subject | Fast Moving Consumer Goods (FMCG) | en |
| dc.title | Measuring consumer preferences for sales promotion schemes in FMCG sector in an emerging market: India | en |
| dc.type | Article | en |
| Appears in Collections: | Journal Articles | |
Files in This Item:
There are no files associated with this item.
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.