IIMA Institutional Repository
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http://hdl.handle.net/11718/10135| Title: | Consumer learning and store choice |
| Authors: | Waterschoot, Walter van Kenhove, Patrick van Wulf De, Kristof Sinha, Piyush Kumar |
| Keywords: | Consumer Learning;Store Choice |
| Issue Date: | 1-Nov-2007 |
| Description: | Waterschoot, Walter van et al. (2007) Consumer learning and store choice, Journal of Retailing and Consumer Research, |
| URI: | http://hdl.handle.net/11718/10135 |
| Appears in Collections: | Journal Articles |
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