Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/10208
Full metadata record
DC FieldValueLanguage
dc.contributor.authorDeodhar, Satish Y.
dc.contributor.authorGanesh, Sankar
dc.contributor.authorChern, Wen S.
dc.date.accessioned2010-11-10T04:20:21Z
dc.date.available2008-11-10T04:20:21Z
dc.date.copyright2008
dc.date.issued2008-11-10T04:20:21Z
dc.identifier.citationDeodhar, S.Y., Ganesh, S., & Chern, W. S. (2008). Emerging Markets for GM Foods: An Indian Perspective on Consumer Understanding and Willingness to Pay. International Journal of Biotechnology, 10(6), 570-587en
dc.identifier.urihttp://hdl.handle.net/11718/10208
dc.descriptionInternational Journal of Biotechnology, Vol. 10, No. 6, (2008), pp. 570 - 587en
dc.description.abstractA random utility approach is used to estimate the logit equations which indicate what factors affect the likelihood of consumption of non-Genetically Modified (GM) and GM foods and whether or not consumers are willing to pay a premium for non-GM/GM foods. Ceteris paribus, as the price difference between non-GM and GM foods rises, people are more likely to consume GM foods. The likelihood of GM food consumption is higher in the middle income brackets. Consumers are willing to pay an expected premium of 19.5% and 16.12% for golden rice and GM edible oil, respectively. In the case of chicken, consumers seem to pay a very negligible premium for non-GM-fed chicken. Overall, it appears that GM foods may be acceptable in the Indian market. However, basic awareness about GM foods may have to be created among the consumers through government ministries, consumer interest groups and biotechnology food crop companies.en
dc.language.isoenen
dc.publisherInternational Journal of Biotechnologyen
dc.subjectGM Marketsen
dc.subjectGM Foodsen
dc.subjectWillingness to Payen
dc.titleEmerging markets for GM foods: an Indian perspective on consumer understanding and willingness to payen
dc.typeArticleen
Appears in Collections:Journal Articles

Files in This Item:
File Description SizeFormat 
EmerginfmarketsforGM.pdf
  Restricted Access
180.4 kBAdobe PDFView/Open Request a copy


Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.