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http://hdl.handle.net/11718/10218| Title: | CavinKare private limited: serving low income consumers |
| Authors: | Jaiswal, Anand Kumar Venugopal, P. |
| Keywords: | CavinKare;Low Income Consumers;Rural Markets;Marketing |
| Issue Date: | 10-Nov-2008 |
| Abstract: | This case was prepared by Professor Anand Kumar Jaiswal of the Indian Institute of Management, Ahmedabad and Professor Pingali Venugopal of Xavier Labour Relations Institute (XLRI), Jamshedpur, as a basis for classroom discussion rather than to illustrate either effective or ineffective handling of an administrative situation. |
| Description: | Asian Case Research Journal, Vol. 12, No. 1, (2008), pp. 1-28 |
| URI: | http://hdl.handle.net/11718/10218 |
| Appears in Collections: | Journal Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| CavinKareprivatelimited.pdf Restricted Access | 437.96 kB | Adobe PDF | View/Open Request a copy |
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