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http://hdl.handle.net/11718/10220| Title: | The fortune at the bottom or the middle of the pyramid? |
| Authors: | Jaiswal, Anand Kumar |
| Keywords: | Bottom of the Pyramid Markets;Low Income Consumers;Multinationals |
| Issue Date: | 10-Nov-2008 |
| Publisher: | Innovations |
| Citation: | Jaiswal, A. K. (2008). The Fortune at the Bottom or the Middle of the Pyramid?. Innovations, 3(1), 85-100. |
| Abstract: | The Bottom of the Pyramid (BOP) has emerged as a dominant concept in business, propelled by C. K. Prahalad’s The Fortune at the Bottom of the Pyramid. 1 Given the enormous attention the concept has attracted, it has the potential to impact the world’s billions of poor people—as well as the managerial practices of multinational corporations. This double potential makes it important to analyze how large corporations can serve low-income customers profitably |
| Description: | Innovations, Vol. 3, No. 1, (2008), pp. 85 - 100 |
| URI: | http://hdl.handle.net/11718/10220 |
| Appears in Collections: | Journal Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TheFortuneattheBottomortheMiddleofthePyramid.pdf Restricted Access | 288.65 kB | Adobe PDF | View/Open Request a copy |
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