The fortune at the bottom or the middle of the pyramid?

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DC Field	Value	Language
dc.contributor.author	Jaiswal, Anand Kumar
dc.date.accessioned	2010-11-10T06:41:26Z
dc.date.available	2010-11-10T06:41:26Z
dc.date.copyright	2008
dc.date.issued	2008-11-10T06:41:26Z
dc.identifier.citation	Jaiswal, A. K. (2008). The Fortune at the Bottom or the Middle of the Pyramid?. Innovations, 3(1), 85-100.	en
dc.identifier.uri	http://hdl.handle.net/11718/10220
dc.description	Innovations, Vol. 3, No. 1, (2008), pp. 85 - 100	en
dc.description.abstract	The Bottom of the Pyramid (BOP) has emerged as a dominant concept in business, propelled by C. K. Prahalad’s The Fortune at the Bottom of the Pyramid. 1 Given the enormous attention the concept has attracted, it has the potential to impact the world’s billions of poor people—as well as the managerial practices of multinational corporations. This double potential makes it important to analyze how large corporations can serve low-income customers profitably
dc.language.iso	en	en
dc.publisher	Innovations	en
dc.subject	Bottom of the Pyramid Markets	en
dc.subject	Low Income Consumers	en
dc.subject	Multinationals	en
dc.title	The fortune at the bottom or the middle of the pyramid?	en
dc.type	Article	en
Appears in Collections:	Journal Articles

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