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http://hdl.handle.net/11718/10325| Title: | Experiences of Designing a Case Based Compulsory Marketing Course for a Masters Level Programme in Management |
| Authors: | Dixit, Mukund R. Jain, Abhinandan K. |
| Keywords: | Compulsory Marketing Course;Management |
| Issue Date: | 19-Nov-2010 |
| Citation: | Dixit, Mukund R. and Jain, Abhinandan K., "Experiences of Designing a Case Based Compulsory Marketing Course for a Masters Level Programme in Management" in N. R. Winterburn (ed), Proceedings of the Third International Conference on Case Method Research and Application, London: Centre for Continuing Education, The City University, (1986), pp. 121 - 130 |
| Description: | N. R. Winterburn (ed), Proceedings of the Third International Conference on Case Method Research and Application, London: Centre for Continuing Education, The City University, (1986), pp. 121 - 130 |
| URI: | http://hdl.handle.net/11718/10325 |
| Appears in Collections: | Book Chapters |
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