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http://hdl.handle.net/11718/10342Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Koshy, Abraham | - |
| dc.date.accessioned | 2010-11-23T04:33:04Z | - |
| dc.date.available | 2010-11-23T04:33:04Z | - |
| dc.date.copyright | 1997 | - |
| dc.date.issued | 2010-11-23T04:33:04Z | - |
| dc.identifier.uri | http://hdl.handle.net/11718/10342 | - |
| dc.description | Strategic Marketing - A Special Issue of the Economic Times Brand Equity, (May -July, 1998), pp. 28 - 32 | en |
| dc.language.iso | en | en |
| dc.subject | New Brand | en |
| dc.subject | Launches | en |
| dc.title | How Successful are you in Your New Brand Launches? | en |
| dc.type | Newspaper | en |
| Appears in Collections: | Newspaper Articles | |
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