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http://hdl.handle.net/11718/10342| Title: | How Successful are you in Your New Brand Launches? |
| Authors: | Koshy, Abraham |
| Keywords: | New Brand;Launches |
| Issue Date: | 23-Nov-2010 |
| Description: | Strategic Marketing - A Special Issue of the Economic Times Brand Equity, (May -July, 1998), pp. 28 - 32 |
| URI: | http://hdl.handle.net/11718/10342 |
| Appears in Collections: | Newspaper Articles |
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