Development of utility function for life insurance buyers in the Indian market

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/10432

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DC Field	Value	Language
dc.contributor.author	Dutta, Goutam
dc.contributor.author	Basu, Sankarshan
dc.contributor.author	John, Jose
dc.date.accessioned	2010-04-29T09:21:41Z
dc.date.available	2010-04-29T09:21:41Z
dc.date.copyright	2010-01-15
dc.date.issued	2010-04-29T09:21:41Z
dc.identifier.uri	http://hdl.handle.net/11718/10432
dc.description	Journal of the Operational Research Society, 61 (2010), 585-93.	en
dc.description.abstract	Insurance as a financial instrument has been used for a long time. The dramatic increase in competition within the insurance sector (in terms of providers coupled with awareness for the need for insurance) has concomitantly resulted in more policy options being available in the market. The insurance seller needs to know the buyer’s preference for an insurance product accurately. Based on such multi-criterion decision-making, we use a logarithmic goal programming method to develop a linear utility model. The model is then used to develop a ready reckoner for policies that will aid investors in comparing them across various attributes.
dc.language.iso	en	en
dc.title	Development of utility function for life insurance buyers in the Indian market	en
dc.type	Article	en
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