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http://hdl.handle.net/11718/10455| Title: | Impact of initial trust image on shopper trust and patronage intentions: a study of young male apparel shoppers in India |
| Authors: | Kaul, Subhashini Koshy, Abraham Sahay, Arvind |
| Issue Date: | 3-May-2010 |
| Abstract: | The purpose of this paper is to examine the role of “initial” store image in a new store. Existing research affords limited explanation of how shopper trust in store is formed prior to store visits and regarding the impact of “initial” store image on shopper trust and patronage intentions. |
| Description: | International Journal of Retail and Distribution Management, 38, 4 (2010). |
| URI: | http://hdl.handle.net/11718/10455 |
| Appears in Collections: | Journal Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Impactofintialtruseimage.pdf Restricted Access | 239.13 kB | Adobe PDF | View/Open Request a copy |
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