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http://hdl.handle.net/11718/10532| Title: | Ideas for Missing Markets of International Business in Rural Habitats |
| Authors: | Mathur, Ajeet Narain |
| Issue Date: | 5-May-2011 |
| Citation: | Mathur, Ajeet N., "Ideas for Missing Markets of International Business in Rural Habitats" in Sanat Kumar Velayudhan and Guda Sridhar (eds.), Rural Marketing: Understanding Consumers and Development Issues, New Delhi: Excel Books, 2010, 251-77. |
| Description: | in Sanat Kumar Velayudhan and Guda Sridhar (eds.), Rural Marketing: Understanding Consumers and Development Issues, New Delhi: Excel Books, 2010, 251-77. |
| URI: | http://hdl.handle.net/11718/10532 |
| Appears in Collections: | Book Chapters |
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