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http://hdl.handle.net/11718/10541| Title: | Service-Centric Strategy: An Elixir to Dynamic Disequilibrium in the Market Focus Area Marketing |
| Authors: | Purohit, Basant Kumar |
| Issue Date: | 5-May-2011 |
| Citation: | Purohit, Basant Kumar, "Service-Centric Strategy: An Elixir to Dynamic Disequilibrium in the Market Focus Area Marketing" in S.C. Das (ed.), Service-Centric Strategy and Market Dynamics, New Delhi: Kanishka Publishers, 2009, 34-44. |
| Description: | in S.C. Das (ed.), Service-Centric Strategy and Market Dynamics, New Delhi: Kanishka Publishers, 2009, 34-44. |
| URI: | http://hdl.handle.net/11718/10541 |
| Appears in Collections: | Book Chapters |
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