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http://hdl.handle.net/11718/1072| Title: | Indian markets and marketing: the emerging perspective |
| Authors: | Dholakia, Nikhilesh |
| Keywords: | Indian market performance;Markets - India;Marketing India |
| Issue Date: | 13-Mar-2010 |
| Series/Report no.: | WP;1976/134 |
| Abstract: | The purpose of this paper is to examine the nature and prospects of Indian markets. The paper also discusses the nature of the marketing system which has evolved to cater to these markets. Finally, the paper attempts to develop some guidelines for marketing strategy and public policy in view of the emerging perspective. |
| URI: | http://hdl.handle.net/11718/1072 |
| Appears in Collections: | Working Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WP 1976_134.pdf | 900.13 kB | Adobe PDF | View/Open |
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