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http://hdl.handle.net/11718/10792Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Sinha, Piyush Kumar | |
| dc.date.accessioned | 2011-05-09T10:43:59Z | |
| dc.date.available | 2011-05-09T10:43:59Z | |
| dc.date.copyright | 2009-04-15 | |
| dc.date.issued | 2011-05-09T10:43:59Z | |
| dc.identifier.uri | http://hdl.handle.net/11718/10792 | |
| dc.description.abstract | • What is the consumer’s path to purchase while shopping in the case of high level of marketing spends and evolving store formats? • Do the AIDA or such models or purchase funnel still work? • What are the implications of the findings on in-store communication? • How does in-store communication need to be tailored to suit different categories of products, shoppers and retail formats? | en |
| dc.description.sponsorship | Indian Institute of Management, Ahmedabad | en |
| dc.language.iso | en | en |
| dc.subject | Marketing | en |
| dc.title | Path to Purchase | en |
| dc.type | Research Project | en |
| Appears in Collections: | Research Projects | |
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