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http://hdl.handle.net/11718/10793| Title: | Place of Origin Effects in Service Quality Perceptions among Indian Consumers |
| Authors: | Banerjee, Bibek |
| Keywords: | Marketing |
| Issue Date: | 9-May-2011 |
| Abstract: | The objectives are to: • ascertain if the country of origin (COO) and/or place of origin (POO) have any moderating or mediating influences on service quality perceptions • compare Indian consumers’ perceptions with consumers in developed markets (North America). |
| URI: | http://hdl.handle.net/11718/10793 |
| Appears in Collections: | Research Projects |
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