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http://hdl.handle.net/11718/10793Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Banerjee, Bibek | |
| dc.date.accessioned | 2011-05-09T10:45:20Z | |
| dc.date.available | 2011-05-09T10:45:20Z | |
| dc.date.copyright | 2009-04-15 | |
| dc.date.issued | 2011-05-09T10:45:20Z | |
| dc.identifier.uri | http://hdl.handle.net/11718/10793 | |
| dc.description.abstract | The objectives are to: • ascertain if the country of origin (COO) and/or place of origin (POO) have any moderating or mediating influences on service quality perceptions • compare Indian consumers’ perceptions with consumers in developed markets (North America). | en |
| dc.description.sponsorship | Indian Institute of Management, Ahmedabad | en |
| dc.language.iso | en | en |
| dc.subject | Marketing | en |
| dc.title | Place of Origin Effects in Service Quality Perceptions among Indian Consumers | en |
| dc.type | Research Project | en |
| Appears in Collections: | Research Projects | |
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