IIMA Institutional Repository
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http://hdl.handle.net/11718/1079Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Shingi, P. M. | |
| dc.date.accessioned | 2010-03-13T12:25:31Z | |
| dc.date.available | 2010-03-13T12:25:31Z | |
| dc.date.copyright | 1981-11 | |
| dc.date.issued | 2010-03-13T12:25:31Z | |
| dc.identifier.uri | http://hdl.handle.net/11718/1079 | |
| dc.description.abstract | While describing how a favourable corporate image shared by different types of public like investors, merchants, dealers, administrators, political leaders, customers, business associates and company executives can provide invaluable services to a company, the paper presents a possible set of themes for building corporate image with suitable data-based message strategies. | en |
| dc.language.iso | en | en |
| dc.relation.ispartofseries | WP;1981/394 | |
| dc.subject | Advertising | en |
| dc.subject | Corporate Image | en |
| dc.title | Corporate image advertising | en |
| dc.type | Working Paper | en |
| Appears in Collections: | Working Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WP 1981_394.pdf | 368.46 kB | Adobe PDF | View/Open |
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