IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/1079| Title: | Corporate image advertising |
| Authors: | Shingi, P. M. |
| Keywords: | Advertising;Corporate Image |
| Issue Date: | 13-Mar-2010 |
| Series/Report no.: | WP;1981/394 |
| Abstract: | While describing how a favourable corporate image shared by different types of public like investors, merchants, dealers, administrators, political leaders, customers, business associates and company executives can provide invaluable services to a company, the paper presents a possible set of themes for building corporate image with suitable data-based message strategies. |
| URI: | http://hdl.handle.net/11718/1079 |
| Appears in Collections: | Working Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WP 1981_394.pdf | 368.46 kB | Adobe PDF | View/Open |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.