Implications of Global Crisis: Integrate Sustainability with Organizational Culture

Abstract

Understanding, assessing, and managing organizational culture can help create both stability and adaptability for organizations, thus helping supportive integration of the sustainability strategy into appropriate organizational behaviour. This paper draws on the concepts of sustainability and organizational culture in the present context of economic turmoil. The findings suggest that organizational culture moderated by leadership and trust can play an important role in sustainability of organizations. A model is proposed depicting the role of organizational culture, leadership, and trust towards sustainability of a firm. Organizations can be visualized as manifestations of cultures and future organizations need to integrate sustainability with their organizational culture in order to be prepared for uncertain socio-economic times.