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http://hdl.handle.net/11718/10967| Title: | Examining mediating role of attitudinal loyalty and nonlinear effect in satisfaction - behavioural intentions relationships |
| Authors: | Jaiswal, Anand Kumar Niraj, Rakesh |
| Issue Date: | 7-Sep-2012 |
| Abstract: | Purpose – This paper aims to examine the mediating role of attitudinal loyalty in the relationship between satisfaction and customer behavioral intentions such as willingness to pay more and internal and external complaining responses. It also seeks to examine the nonlinear effects in the relationship between satisfaction, attitudinal loyalty and behavioral intentions. |
| Description: | Jaiswal,A.K. and Niraj,Rakesh," Examining Mediating Role of Attitudinal Loyalty and Nonlinear Effect in Satisfaction -Behavioural Intentions Relationships," Journal of Service Marketing,25,3(2011),165-75. |
| URI: | http://hdl.handle.net/11718/10967 |
| Appears in Collections: | Journal Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ExaminingMediatingRoleofAttitudinal.pdf Restricted Access | 274.91 kB | Adobe PDF | View/Open Request a copy |
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