Examining mediating  role of attitudinal loyalty and nonlinear effect in satisfaction - behavioural intentions relationships

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/10967

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DC Field	Value	Language
dc.contributor.author	Jaiswal, Anand Kumar
dc.contributor.author	Niraj, Rakesh
dc.date.accessioned	2012-09-07T08:00:10Z
dc.date.available	2012-09-07T08:00:10Z
dc.date.copyright	2011
dc.date.issued	2012-09-07T08:00:10Z
dc.identifier.uri	http://hdl.handle.net/11718/10967
dc.description	Jaiswal,A.K. and Niraj,Rakesh," Examining Mediating Role of Attitudinal Loyalty and Nonlinear Effect in Satisfaction -Behavioural Intentions Relationships," Journal of Service Marketing,25,3(2011),165-75.	en
dc.description.abstract	Purpose – This paper aims to examine the mediating role of attitudinal loyalty in the relationship between satisfaction and customer behavioral intentions such as willingness to pay more and internal and external complaining responses. It also seeks to examine the nonlinear effects in the relationship between satisfaction, attitudinal loyalty and behavioral intentions.
dc.language.iso	en	en
dc.title	Examining mediating role of attitudinal loyalty and nonlinear effect in satisfaction - behavioural intentions relationships	en
dc.type	Article	en
Appears in Collections:	Journal Articles

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