The luxury roundtable: does the luxury business need a rethink?

Abstract

This is the first luxury Roundtable of the country and probably of the world. Four years ago, in the 25th year of strategic partnership between the Indian Institute of Management, Ahmedabad (IIMA) and the ESSEC Business School, Paris, we came up with the idea of doing something different and new in the field of luxury management in India. ESSEC Business School has been the leader in luxury education for the last 15 years. The recent economic downturn has proved very clearly the importance of emerging economies in the business of luxury. This timely joint programme, which started in 2008, focuses on luxury education in two continents, Europe and Asia; two countries, France and India; and two cities, Paris and Ahmedabad. Therefore, although the Advanced Management Programme in luxury essentially happens one week in France and one week in India, more particularly in Paris and Ahmedabad, the learnings from the programme can be generalized for almost all the emerging countries.