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Issue Date | Title | Author(s) |
---|---|---|
1997 | Industry wise analysis of trends in advertising and other marketing expenditures and their effectivness | Dutta, Rekhia; Dang, Ajay Mohan |
1997 | Analysis of sources, extent and nature of pioneer brand advantege and strategies for pioneering brands and late entrants | Dang, Ajay Mohan |
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