IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 1997 | Cognitive development structure and brand choice behaviour of children | Cherian, Mary |
| 1999 | Branded commodities in the Indian market scope and potential | Manral, Madhu; Mishra, Sumit K. |
| 1994 | Marketing strategies for branded edible oil | Datta, Ruchira; Roy, Kusal |
| 10-Feb-1998 | Role and effectiveness of branding in rural markets | Kumar, Sandeep; Gupta, Vivek |
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