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Issue Date | Title | Author(s) |
---|---|---|
1998 | Impact of simultaneous multiple brand introduction on an individual consumer's consideration set | Singh, Jujhar; Pant, Sushrut |
1990 | Marketing expert system: An application to media planning | Bhargava, Mayank; Sarkar, Sudev; Kini, Yeshwanth M. |
1994 | Cost and reach of various media vehicles in rural Gujarat | Khullar, Ajay k |
1997 | Industry wise analysis of trends in advertising and other marketing expenditures and their effectivness | Dutta, Rekhia; Dang, Ajay Mohan |
8-Feb-1999 | Use of psychoanalysis to effectively design: creative strategies in advertising | Venkataraman, Ramya; Nongbet, Vishal |
1992 | Modeling of the assumptions of creative teams regarding how advertising works and their implications for advertising managers and researchers | R. G., Subhashini; Halder, Dipankar |
1990 | Sex appeals in advertising | Soman, Dilip; Sen, Shubhajit |
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