IIMA Institutional Repository: Search

IIMA Institutional Repository

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Issue Date	Title	Author(s)
1993	Rural consumer buying behaviour for consumer non durable branded goods	Monika.; Arya, Ved Prakash.
2016	Analyzing marketing mix to relate the consumers' behavior and beliefs for high involvement goods	Priya, Parusharouthu Krishna; Zunke, Saurabh; Mitra, Aniruddha
2016	Psychographic segmentation of customers in time bound and unit bound online flash sales	Batra, Anirudh; Ruchandani, Avinash; Kanodia, Shelly
2016	Studying consumer behavior on early delivery of online goods	Deka, Ankur; Sirisha, Darshanam; Chandra, Vadde Rajeev
2020	Product return in e-commerce: examining the marketing contingencies for emerging markets	Tiwari, Aarushi; Maurya, Vineet
2019	Affordable luxury: perceptions	Jhunjhunwala, Avantika; Patil, Disha
2020	Digital marketing in food industry	Garg, Abhishek; Prakash, Sneha K.
2020	Utilization of digital marketing in the FMCG sector	Phuntsok, Ngawang; Patidar, Rahul
7-Sep-2021	Analysing consumer purchase behaviour in response to product packaging	Bashal, Manoram; Roy, Rajashi
7-Sep-2021	Country wide animosity for foreign goods: an exploratory study	Barua, Deepika; Mondal, Shuktisindhu